01Understand
Market research & analysis
Who your ideal visitor is, where they live, and what moves them: audience profiles, feeder-market analysis, and seasonal demand mapping before a dollar is committed.
What's included →Founder-led tourism media agency
Know where your media budget goes, and what it brings back.
Buonovia plans, buys, and measures media for destination and hospitality organizations. Senior-led research, disciplined channel strategy, and reporting your board can actually read.
Recent campaign performance
$3.43Cost per lead vs. the $22.50 industry benchmark for tourism on Facebook
3,008Qualified leads generated in a five-month campaign
1.5MTravelers reached across two target drive markets (5M impressions)
$0.58Average cost per click on 107,771 incremental website visits
Results from a five-month integrated campaign for a regional destination marketing organization in the Northeast. Read the case study
The Buonovia model
The senior partner you meet on day one is the one you keep.
At most agencies, the senior team shows up for the pitch and the big meetings, and your day-to-day contact gets handed to someone junior. Buonovia works the other way around. Stephen leads your engagement and stays your direct line from kickoff onward, backed by a team of creative, video, analytics, and influencer specialists brought in as your campaign needs them.
And because we're independent, with no holding-company network to answer to, our media recommendations are shaped by your goals and your data, not by anyone else's agenda.
Stephen Strauss
Founder
What we do
One accountable pipeline, from first insight to final report.
Research feeds the plan, the plan drives the buy, and measurement shapes what happens next. Nothing falls between vendors, because there's only one.
02Activate
Campaign development & execution
Creative strategy and a disciplined media plan, activated across the channels your travelers actually use, then optimized in flight, week over week.
What's included →03Prove it
Reporting & insights
Dashboards tied to outcomes, a plain-English narrative of what worked and why, and concrete recommendations that shape the next campaign.
What's included →Who we serve
Built for the organizations that market places.
DMOs & tourism boards
Grow visitation and awareness in your key feeder markets, with results you can put in front of the board.
Hotels, resorts & attractions
Drive direct bookings and visits with full-funnel campaigns that follow travelers from inspiration to arrival.
Cultural institutions & events
Fill seasons, exhibitions, and calendars with time-sensitive pushes planned around your programming.
Regional coalitions & partners
Coordinate multi-stakeholder campaigns, and support agencies that need tourism-specific media expertise.
Get started
Let's talk about your next season.
A 30-minute conversation about your goals, markets, and calendar, and an honest read on whether we're the right fit.